The Front Page: April 30, 2008
"Iron Man": The film that keeps giving. Another thing that had occurred to me at the screening the other night was that by the time we've reached "Iron Man" levels in the superhero genre, we're a long way from the iconic trifecta of Batman/Superman/Spider-Man. And still a good distance from X-Men -- even though "Iron Man" is a good film.
Borys Kit seems to be on the same level: He provides a long list of films coming out this summer that involve superhero characters. Marvel Studios' Kevin Feige insists it's "not a fad," that "it's the new archetype for the summer blockbuster," but as Universal's Donna Langley points out, "Only so many of them are going to overperform, and the others are going to do OK."
I'm not much of a comic book geek, but it does seem that at some point we're going to end up with a feature film about "The Marxman," whose superhero abilities include always remembering to lower the toilet seat when he's done in the can. The thing is, and it takes no great genius to figure this out, most superhero films allow audiences to indulge in classic -- to borrow a word from Feige -- archetypes of gender (while non-superhero films largely have to adhere to the more modern egalitarian notion that sometimes the women can take care of their own problems), among other things. I liked "Iron Man," and cringed when as per usual, The Girl in High Heels has to be saved yet again. It must get so boring to have to write scripts where you can't rehash versions of the Perils of Pauline, I'm sure, but you'd think the creative minds behind the scripts could come up with something more original.
Oh, and they come with easy serialization possibilities and built-in audiences. So you can keep replaying the same story again and again, this time with a little more angst, probably with a little less return, probably with a little more merchandising. Who can lose? Don't get me started.
Hey, something shiny over here as I step off the soapbox: Radiohead has told Mimi Turner that their "In Rainbows" price option download system was a "one-off response to a particular situation." The "honesty box" option for fans to pick their price to download the album -- and some folks paid nothing -- hasn't exactly been labeled a success, but it sure got the band a lot of free publicity. Still, don't expect to see it again. And meanwhile, clips notes that Coldplay's free download offering of "Violet" jammed their Web site on Tuesday. "Last.fm said it had been tracking listens of the track and put the figure at 10,000 in the first five hours of release -- a rate of one play every two seconds," says clips. (The album will get a regular release on May 6.)

















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