CBS Entertainment President Nina Tassler wasn't taking any chances Thursday morning during CBS's portion of the TV critics press tour event that's currently winding down. Having previously experienced the wrath of this bunch, she had no intention of facing down these nattering nabobs of negativity on her own. So Tassler brought along a couple of high profile friends: Nancy Tellem, president of the CBS Paramount Network TV Entertainment Group; and Kelly Kahl, CBS's senior executive VP for programming operations.
Here Tassler had some legitimate -- and decidedly atypical -- stuff to brag about: namely, that the long older-skewing CBS had just moved into first place for the season in adults 18-49, which in itself is a major indicator that the earth has begun to spin in the opposite direction on its axis. It ain't quite MTV's demographics, but here it qualifies as a youth movement.
But it was just Tassler's luck to run straight into a buzzsaw of a different sort: the premiere this week of "American Idol" on Fox with its peerless dominance and propensity for laying waste to anything that dare test its mind-numbing power.
Suddenly, the session was transformed into an allegory of good vs. evil, the primetime landscape now analogous to an interplanetary faceoff of "Star Wars" proportions. "About the Death Star," began one critic, referring to "Idol," "other than sending in a plucky band of rebels, what do you do?"
"Well," Tassler replied gamely, "we can talk first of all about the Tuesday night performance of 'NCIS' for us. And even though the lights were off everywhere else, we like to say we had our deflector shield up."
"Our shows hang in there OK," reasoned Kahl, "while the other guys get...vaporized."
Yes, just when Tassler felt like she was finally managing to find solid footing in this potshot gallery, she somehow steps into "Stars Wars, Episode VII: The Wrath of Simon."
It was time for Tassler to move on to a topic with which she's more comfortable than having to tangle with Darth Cowell and his minions: the fact that CBS remains the most successful proponent of closed-ended procedural dramas like the three-pronged "CSI" franchise at a time when its fellow networks seem to be moving increasingly to serialized hours (with decidedly mixed success).
"Earlier this year we were talking about kind of throwing out the rule book and really trying new kinds of shows," Tassler stressed. "Barbara Hall will be doing a show for us about demons and exorcism. We're also doing 'Viva Blackpool.' We're doing a musical."
And what about this sudden surge in the 18-49 crowd? Was CBS in danger of abandoning its loyal core of Geritol and Depends users? "We are still interested, obviously, in all demos," Tassler assured.
Yes, even the Justin Timberlake demo, as it turns out. After CBS's problems a few years ago with a certain Super Bowl halftime show and Timberlake's participation in the famed "warerobe malfunction" with Janet Jackson, the network is now featuring the singer on the Grammy telecast and a Victoria's Secret special. One critic inquired as to the message that might send.
"Certainly (Timberlake is) prominent in the Grammys," Tellem allowed. "Obviously, as we're looking ahead to the Grammys, we also have to look at his popularity as well."
The other issue that seemed to strike a cord with critics on Thursday was the decision to air an episode of "Criminal Minds" following the Super Bowl telecast when the group appeared to have its heart set on the copmedy "How I Met Your Mother" to enjoy the windfall of the year's biggest audience lead-in.
Kahl: "'Criminal Minds' is, I think, the fastest-growing drama on TV this year from season to season. We're trying to kick iot up a notch...There's a whole audience out there that we're hoping to expose it to...I don't know that 'Grey's Anatomy' was a great fit (last year for ABC), you know, kind of a female-skewing soiap coming out of the Super Bowl. But it really worked for them. I think the point is you've got a huge audience sitting there, and if you have the chance to introduce them to a new show, you take it."
As long as The Death Star is nowhere in sight.